Keyword Research
Keyword mapping: decide where each query belongs
Keyword mapping connects research to site structure. Each cluster should have a clear destination or a deliberate decision not to create one.
Map clusters, not isolated phrases
Assign groups of same-intent searches to one destination. Include the primary query family, supporting questions and important entities.
Check existing pages first
If a current page already serves the intent, improve it rather than adding a competing URL.
Keep the map connected
Each important page should have a logical parent and useful related pages. A clean map makes navigation and discovery easier for people and crawlers.
Want a faster research workflow?
KWFinder is part of the Mangools suite and connects keyword discovery with difficulty data, SERP context and supporting SEO tools.
KWFinder is part of the Mangools suite and connects keyword discovery with difficulty data, SERP context and supporting SEO tools.
Affiliate disclosure: Some Mangools links are affiliate links. If you make a qualifying purchase, Keyword Research Lab may earn a commission. Read the disclosure.